One Life Can

No one wants to read a long mission statement full of trending buzz words that might sound good on paper but comes off disingenuous or contrived. Besides, a mission statement should try to be concise, memorable and easily recalled.

I picked up this little trick from an interview I had read with Steve Jobs who mentioned that when pondering a difficult question or challenge he spent a month or so doing nothing but thinking of questions.

With such a complex topic ahead of us we felt it was important to calibrate and share our perspectives and expectations.